Archie Archambault is a designer and inventor living between Portland, Oregon and Brooklyn, New York. He studied Art and Philosophy at Colorado College, Urban Design at Harvard and Advertising at Wieden+Kennedy.
Archie started making maps several years ago because nobody else was explaining cities simply and clearly. Each subject is thoroughly researched with source data and consulted with professionals who know the subject best (Local Residents, Historians, Scientists, Astronomers, Doctors etc.). He visits each city to experience it as a local does. For instance, in Amsterdam he rode a bike and in Los Angeles he drove a car. After discussing and drafting with residents, Archie prints the map on a 19th century letterpress. A simple and perfect map produced on a simple and perfect machine.
SO WHY ALL THE CIRCLES?New research indicates that GPS's are hindering our ability to create mental maps of our surroundings. Archie's maps aim to install a "Map from the Mind", simplifying structures and neighborhoods in the most efficient and beautiful way. The circle, our Universe's softest shape, is the clearest graphic to convey size and connection.